StopPunting Logo Variations DAY 1-2 COMPLETE
Week 1 Brand Identity | Review Checkpoint: Day 3
📋 Review Guide for Xavier
- 3 core concepts: Bold/Geometric, Data-Forward, Anti-Establishment
- 3 variations each: Full logo (stacked), Icon-only, Horizontal lockup
- All dark mode native: Designed for #0a0a0a background
- Next step: Choose direction → refine colors/typography → sharp vs rounded test
Concept 1: "The Blocker"
Bold + Geometric | Cyberpunk defender blocking the punt upward
Full Logo (Stacked)
Use: Marketing materials, app splash screen, social media
Icon Only
Use: App icon, favicon, social media avatar
Horizontal Lockup
Use: Website header, email signatures, landscape formats
Concept 2: "The Algorithm"
Data-Forward + Minimalist | "4" constructed from bar charts (red→yellow→green)
Full Logo (Stacked)
Use: Marketing materials, app splash screen, social media
Icon Only
Use: App icon, favicon, social media avatar
Horizontal Lockup
Use: Website header, email signatures, landscape formats
Concept 3: "The X"
Anti-Establishment + Punk | Massive red X crossing out football (reject conventional wisdom)
Full Logo (Stacked)
Use: Marketing materials, app splash screen, social media
Icon Only
Use: App icon, favicon, social media avatar
Horizontal Lockup
Use: Website header, email signatures, landscape formats